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How Packaging Can Increase Sales?

How Packaging Can Increase Sales?

Since more than seventy in 100 shoppers say that packaging influences their purchase decisions. Companies need to consider their packaging way not just from a functionality standpoint but also from that of marketing and sales. So, how packaging can increase sales?

As Steve Jobs once said, “Packaging can be theatre; it can create a story.” So it’s time to make sure your packaging is creating a story with fascinated design. In this article, as Baş Group we will talk about 7 ways to increase sales by personalized packaging for your business.

  1. Tell Your Product’s Story

Tell your product’s story through your packaging. It is effective and it can establish an easy line with your customers. Sometimes, it is the only source of communication between the customers and the saler. A personalized packaging communicates the business’s story, the idea behind the concept, and the quality you stand by.

  1. Impress Your Customer

The key is that to engage your customer right when they open the packaging of your products. Your packaging must be such that it stimulates their senses to what is about to see and it should celebrate the joy of the unknown. A personalized packaging gives them attention and lets them enjoy unboxing their product. It adds an element of surprise and provides an exciting experience for the customers to enjoy.

  1. Provide Key Message

The packaging can be the final key that pushes customers to decide. Studies indicate that well-designed packaging can stimulate impulse buying. For example, if you mention calorie count and health benefits, like sugar-free food, on packages, your health-conscious customers won’t need to be thought twice before making the purchase. So make sure you add a compelling image and a key message design that your customers are looking for.

  1. Add Instructions On The Packaging

Packaging is usually the first line of communication between your product and customers. Personalized packaging design has room for many details, which ensures you can add a customized message there.

  1. Show Environmental Awareness

Most of the restaurants have shifted to sustainable packaging choices, you can make that choice too. The packagings should be such that they contribute less to the rising environmental concerns. You can highlight on the package that it is sustainable, recyclable and can be reused. You can also add the ecological logos to consider your packaging’s sustainability.

  1. Create Interaction On Social Media

If you take a creative approach to your packaging, it can gain a serious traction on social media. This also depends on how engaging you can make the experience. Multiple investors are investing in social media today, and one cannot ignore the advantages and lead generation it brings. For example, the pictures or unboxing videos of your packaging can be posted by your customers on social media and ultimately attract more customers. Therefore, crafting an online presence is crucial for the world to witness.

  1. Mobile Marketing Instrument

Customized packaging ultimately serves as a mobile marketing instrument. Delivering your brand’s story to your customers is a way to reach a wider audience, and when your packaging is on display, it spikes their curiosity. For example, cunsomers may be drawn towards the unique packaging and try to find out which restaurant serves food this way. So it can help you widen your customer base. In addition, advertising is a prerequisite in the current world, and having your packaging as a marketing instrument puts your brand out there for the world to see and interpret.

The Triman

Politicians have been working for years to establish better environmental protection and responsible use of household packaging but especially in the Europe. The French Environmental Code, Art. L541-9-3 states that how products must be labeled with regard to the correct method of disposal. (see: https://www.legifrance.gouv.fr/codes/article_lc/LEGIARTI000041556010) If you are importing goods into France, the new legal regulations mean new obligations that you must comply with. In this article, you will find out what you have to pay attention regarding to Triman logo.

What Is The Triman Logo?

The Triman logo was introduced in 2015 by Decree No. 2014-1577. The logo informs end consumers that packaging can be recycled and its components must be disposed separately. Its purpose is to inform consumers and help them choose the right disposal methods.

Which Products Does It Apply To?

The Triman logo generally applies to products that are subject to registration in France. These include printed paper products, packaging, clothing and footwear, electrical appliances, batteries etc. The labeling requirement only applies to goods and their packaging that are manufactured for use in private households. Hence, usage on products explicitly designed for professional purposes is not permitted.

Silhuette of The Triman Logo

The Triman emblem features a pictorial representation of an individual with an extended arm, from which three bold arrows extend in varying directions. The silhuette represents the environmentally conscious consumer who separately disposes the product or packaging. Encircling it is a slender arrow, directing from the uppermost to the lowermost of the three thick arrows, symbolizing the repurposing and transformation of resources. It thus represents recycling.

Sorting Instructions

Starting from January 1, 2022, it is a requirement to directly affix the Triman logo and ‘info tri’ to the product or packaging. When doing this, you must adhere to a minimum size of six millimeters and follow the specified black and white or colored design. If this is not feasible, you must also include the logo in the accompanying product instructions or documents.

Deadlines

Until March 9, 2023, you are allowed to continue selling packaging manufactured before September 9, 2022, which is not yet labeled in accordance with the law. However, as of March 9, 2023, all transition periods will expire, and your products must adhere to the labeling regulations.

Fines and Sanctions

If you do not follow the legal requirements, this may have consequences for you. Article L171-8 and Article L173-1 of the Environmental Code provide for warnings by authorities if you violate your obligations. As a result, penalties of up to 100,000 EUR or a maximum of two years of imprisonment can be enforced.

Interpack

Interpack 2023

Interpack is one of the world’s most important trade fairs and it’s called flagship trade fair in the packaging industry. The Interpack brings together the industry’s top companies in Düsseldorf, Germany every three years and hosts international visitors. The interpack addresses the target groups of food, beverages, confectionery, bakery, pharma, cosmetics, non-food goods and industrial goods in key emerging markets, focusing on different areas. The fair will take place on 7 days from Thursday, 04. May to Wednesday, 10. May 2023 in Messe Düsseldorf. Baş Group will be participating to this trade fair as visitor. See you there!

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